March 3, 2026
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ZUG TOURISMUS
Canton of Zug Travel & Tourism Intelligence
Discover Zug — Lake Views, Alpine Trails, Historic Old Town & Crypto Valley
Annual Visitors: 2.4M ▲ 6.2% | Hotel Occupancy: 78.4% ▲ 3.1% | Avg Stay (nights): 2.7 ▲ 0.3 | Tourism Revenue: CHF 890M ▲ 4.8% | Crypto Valley Firms: 1,128 ▲ 14.2% | MICE Events: 342 ▲ 8.7% | Hiking Trails (km): 320 ▲ 2.1% | Restaurant Stars: 4 ▲ 1 | Lake Water Temp: 19.2°C ▲ 0.8°C | Zugerberg Elevation: 1,039m ▲ 0.0% | Annual Visitors: 2.4M ▲ 6.2% | Hotel Occupancy: 78.4% ▲ 3.1% | Avg Stay (nights): 2.7 ▲ 0.3 | Tourism Revenue: CHF 890M ▲ 4.8% | Crypto Valley Firms: 1,128 ▲ 14.2% | MICE Events: 342 ▲ 8.7% | Hiking Trails (km): 320 ▲ 2.1% | Restaurant Stars: 4 ▲ 1 | Lake Water Temp: 19.2°C ▲ 0.8°C | Zugerberg Elevation: 1,039m ▲ 0.0% |

Privacy Policy

Privacy policy for zugtourismus.com — how we collect, use, and protect your data.

Privacy Policy

Effective Date: March 3, 2026 Last Updated: March 3, 2026

The Vanderbilt Portfolio AG (“we,” “us,” or “our”) operates zugtourismus.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

Automatically Collected Information: When you visit our website, our servers and third-party analytics providers may automatically collect certain information, including your IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and date/time stamps.

Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. You may manage your cookie preferences through our cookie consent banner or your browser settings.

How We Use Your Information

We use the information we collect to: operate and maintain our website; analyse usage patterns to improve content and user experience; display relevant advertising through Google AdSense; comply with legal obligations; and detect and prevent fraud or abuse.

Third-Party Services

We use the following third-party services that may collect data:

  • Google Analytics: For website traffic analysis. Google’s privacy policy applies.
  • Google AdSense: For displaying advertisements. Google’s advertising privacy policy applies.
  • Cloudflare: For content delivery and security. Cloudflare’s privacy policy applies.

Data Retention

We retain automatically collected data for up to 26 months. You may request deletion of your personal data by contacting us at privacy@zugtourismus.com.

Your Rights

Under Swiss data protection law (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR), you have the right to: access your personal data; request correction of inaccurate data; request deletion of your data; object to processing; and data portability. To exercise these rights, contact privacy@zugtourismus.com.

Contact

The Vanderbilt Portfolio AG, Bahnhofstrasse 21, 6300 Zug, Switzerland. Email: privacy@zugtourismus.com.